GRAPHIC DESIGN Mia Yaguchi-Chow
As we enter the New Year, new beginnings are in place for much of the fashion release calendar. Countless luxury brands showcased previous collections post-pandemic with virtual, cinematic, and socially distanced precautions in place. Observing their pandemic-friendly pivots, it’s intriguing to see which fashion and beauty labels will launch new collections, lines, and products in 2021.
Let’s take a look at some of the fashion and beauty brands launching this month!
JLO BEAUTY | January 1, 2021
Jennifer Lopez will officially launch her highly-anticipated skincare and beauty line, JLo Beauty, this month! The first collection consists of eight skincare products; a range of serums, creams, sunscreen, moisturizer, and a face mask. The full collection is now exclusively available for purchase on jlobeauty.com, and heading to Sephora and Amazon on January 14.
The focus of JLo Beauty resides around the idea of ageless beauty. The brand’s tagline is ‘Beauty has no expiration date,’ further instilling an age-inclusive line, welcoming of all. For years Jennifer Lopez has been linked to her infamous Jlo Glow and the products within JLo Beauty are reflective of achieving just that, not only on the outside but internally as well.
“To me, ageless isn’t just a mindset — you can feel youthful at any age and feel great, not just great for 50. The goal was to create luxurious but accessible skincare you can afford to use daily and products that follow you through life.” said Lopez.
With every and any curveball that 2020 threw at us, this inclusive, self-care oriented brand may be just what we need to freshen up into the new year!
T.O.N.Y. APPAREL | January 4, 2021
Launching this month, T.O.N.Y apparel is a Toronto-based design venture that balances vintage and luxury techniques with streetwear elements. Founder and Toronto local, James Elmhirst designed his first collection for Spring/Summer 2021, a sleek, casual array of colourful unisex garments.
While speaking via Zoom, Elmhirst stated that the current pandemic has delayed both production and the launch date for his first collection. Despite the difficulties he’s faced in keeping a consistent production schedule, he remains optimistic about the launch and reveal of his Dear Summer Collection this month.
“I want people to feel inspired, relaxed and transported when they wear my clothes. A lot of the inspiration for this collection came from summer in the city of Toronto and New York,” said Elmhirst, “With every challenge the pandemic has brought on for my brand and anyone else, I want this collection to be something that people can enjoy and treat themselves with.”
JASON WU BEAUTY | January 17, 2021
Launching January 17, Jason Wu Beauty will be available for purchase. The full collection, in collaboration with Bespoke Beauty Brands, will include everyday products for lips, eyes, cheeks and brows. “Functional makeup doesn’t have to be expensive. I believe every consumer should have access to high quality cosmetics that will make them look and feel their best, while being good to their skin” said BBB founder Toni Ko in a recent statement.
With this motto in mind, it is clear that Jason Wu beauty markets itself as functional and affordable, a popular and appealing concept to anyone impacted by the current global pandemic. Keep an eye out for this affordable makeup line to ease and flare up your new or improved 2021 makeup routine!
LOUIS VUITTON X VIRGIL ABLOH FALL 2021 | January 2021
This month Virgil Abloh will present the fall 2021 collection for Louis Vuitton, available for purchase in February! Since the start of the pandemic, many designers have experimented with collection showings outside of the expected fashion calendar. Abloh has taken a nod to this by showing Vuittons fall 2021 collection this month.
In a recent interview with Vogue, Abloh admitted his thoughts towards straying from the fashion calendar have come from quarantine and solitude. Upon releasing his pre-spring line for Louis Vuitton in 2020, Abloh also stated that early months of pandemic isolation got him thinking of the fashion industry’s role in the current environmental crisis.
With this in mind, the luxury brands new showing will be one to watch from an environmental and pandemic-conscious standpoint.
Disclaimer: The author has a personal relationship to designer James Elmhirst. All information is factual and unbiased.