Toronto beauty start-up, Madalyn Skincare, worked with us to contribute to the door-prize at the recent launch of THE BOOK 05, Voices, by StyleCircle. Here, they share with us words that speak to the experience of launching a sustainably focused platform in a saturated market. In this interview, “S” shall refer to Savannah, and “T” […]


De-Con-Struc-Ting Ryerson Fashion- The New Visual Rebranding

By: Steve Nguyen

Graphics Designer: Steve Nguyen

In the midst of expectations and anticipation of the newly revised curriculum and the introduction of the new faculty, Ryerson Fashion is undergoing changes to continue shaping the industry through modern practices and multiple perspectives in the twenty-first century. Ryerson Fashion in need of reformation, seeks their own voice in the form of a visual […]


Behind the Brand- Maison Cleo

By: Samantha Cass

Photos: Maison Cleo

“Maison Cleo is one of the many companies choosing transparency over manipulative marketing as a key brand identifier.” Featured in high-stakes publications such as Vogue Greece and  Man Repeller, Maison Cleo is the mother-daughter duo executing Parisian fashion house pieces under ethical and sustainable means. With transparency and public relations at the center of their […]


Greenwashing – Behind The Filter

By: Isabella Papagiannis

Photos: Freya de Tonnancour MUA: Emma Rafizadeh

Modeling: Chloe from BNM Models

Morality and fashion don’t always go hand in hand. While fashion brands, like any business, must consider consumer needs, production processes, and turning a profit, sometimes corners get cut, and consumers  are misled. While consumer demands are altering and shifting towards being ethical and sustainable, brands often lie or exaggerate through their marketing. These changes […]


The “New” Masculinity

By: Ellis Mathews

Featured Graphic by Steve Nguyen In the wake of the #MeToo movement, we see the term ‘modern masculinity’ come up frequently. According to i-D magazine, modern masculinity reflects the embodiment of men who are sensitive, thoughtful, creative, and openly embrace their identity. Just last November, Timothée Chalamet and Harry Styles briefly opened up about this […]


Everything You Need To Know About Fall 2019 Fashion Month

By: Emily Bartosiewicz

Photos: George Pimentel / Vogue

This year’s Fall season was anything but predictable. Raf Simons left Calvin Klein and was immediately followed by the brand’s decision not to show a collection in February. Nearly two months later, the fashion sphere was overshadowed by the untimely death of glorified king of fashion, Karl Lagerfeld. He was the creative director of Chanel […]


Featured graphic by Joanna Ho I was sitting at a midtown bar one September evening waiting for a friend of mine when I instinctively opened up Twitter to scroll through the events of the day. I don’t remember what I was drinking, nor do I remember the name of the very attractive waitress who ended […]


Feature Image by Joanna Ho When January finally comes around, it feels like I’m letting go of a breath I’ve been holding onto. I think to myself, finally, things are in their place. The snow is piled on the sidewalks, the wind is whipping with intensity and I see boot adorned feet; this looks like […]


Featured image by Maxim Caron Photos from Peoples Product The buzz-worthy words of sustainable and fair trade have received more recognition..


Boxing Day Blues

By: Joanna Lupker

The world of fast fashion can be epitomized by the infamous event of Boxing Day. Shoppers crowd store entrances, impatiently waiting for the chance to haul cheap finds at a unsustainable cost.