GRAPHIC DESIGNER Shirly To
TikTok is the latest social media craze, and the trends aren’t going away anytime soon; no matter what your niche interest is, there’s a part of TikTok that is ready for you.
The most compelling thing about TikTok, and what differentiates it from so many other social media platforms, is the sophisticated algorithm. TikTok is less about who you follow, and more about what the algorithm learns your interests are. The For You Page is where most of us spend our time, scrolling endlessly through content that becomes more and more tailored to what we enjoy based on what we like, what we rewatch, who we choose to follow, and even what we scroll quickly past.
Although the algorithm is sophisticated, it isn’t perfect. If you’re not careful, your FYP can become a little too homogenous, and smaller creators or creators who don’t fit a particular archetype can fall through the cracks. Here is a list of creators in the fashion space that may not have crossed your feed yet, but are worth checking out.
*All statistical data relating to users’ following and likes was correct at the time the article was written, July 30, 2020.
INDUSTRY INSIGHTS | @cvazzna (61.4k followers, 1.1M likes)
Caroline Vazzana is a fashion editor, stylist, and author who creates education and industry insider videos. She shares her career trajectory and gives tips on being a fashion student.
The TikTok that might have made it onto your For You Page:
“Working in the Fashion Industry Completely Changed My Style” (423.8K views).
SIZE INCLUSIVITY | @denisemmercedes (2M followers, 36.9M likes)
Denise Mercedes is a plus-size fashion influencer that uses #stylenotsize as a guiding principle. Her most popular videos are collaborations between her and #stylenotsize co-founder Maria (@mariacastellanos_ri), where they try on the same outfits to show that body type doesn’t define how good you look in a particular style.
The TikTok that might have made it onto your For You Page:
Denise’s most recent #StyleNotSize video (2.5M views).
MENSWEAR | @wisdm8 (3.1M followers, 67.2M likes)
Style endorsed by the skirt-wearing ICON himself, Jaden Smith, Wisdom Kaye is Vogue’s “Best Dressed Guy on TikTok.” From his truly iconic take on the #VogueChallenge, to his “What I Wear…” videos showcasing his daily style, Wisdom is arguably the leading menswear content creator on the app.
The TikTok that might have made it onto your For You Page:
The #VogueChallenge (8.1M views) or any of his videos since.
MENSWEAR | @emsonmallari (795.9K followers, 16.4M likes)
Emson is a dancer and content creator that produces styling videos inspired by popular TV shows and tips for styling individual pieces.
The TikTok that might have made it onto your For You Page:
The “What I’d Wear If…” challenge, Netflix edition (6.4M views). Alternatively, “Outfits Inspired By Spotify Artists” (2.0M).
MENSWEAR | @manindersachdeva_ (19.4k followers, 940.8K likes)
Maninder Sachdeva is an Oxford grad and fashion blogger that creates styling and lifestyle content. Along with his fashion content, he shares weird stories about Oxford and educates his viewers on the redundancy of saying “chai tea.”
The TikTok that might have made it onto your For You Page:
The “What I’d Wear If…” challenge, TV series edition (685.9K views).
MODEST FASHION | @nawalsari (74.6K followers, 1.6M likes)
Nawal is an Australian influencer passionate about “redefining modest fashion.” She’s a YouTuber, a brand ambassador with Hijab House, and collaborates with eyewear and cruelty-free accessory brand, Poppy Lissiman. Nawal posts everything from thrifting videos, to style challenges, and even makes an occasional dance video.
The TikTok that might have made it onto your For You Page:
“Scooby-Doo Inspired Outfits” (201.9K views).
MODEST FASHION | @toibycontinued (26.7K followers, 385.6K likes)
Toiby is a fashion blogger and businesswoman that reimagines Tik Tok fashion trends to align with her Orthodox Jewish tznius (modest) standards while maintaining her eclectic personal style.
The TikTok that might have made it onto your For You Page:
Her video responding to a sound asking for an Orthodox Jewish girl to create a page specifically for modest fashion (1.3M views).
TIPS, TRICKS, AND ASSORTED CONTENT | @inmyseams (1.1M followers, 22.1M likes)
Janette Ok is a fashion influencer known for celebrity-inspired styling videos, fashion hacks, and tips for posing and shopping. Featured in Forbes, Janette is the go-to for any fashion problem, whether you need to find the best tops to wear with a larger chest or put together the best colour combinations.
The TikTok that might have made it onto your For You Page:
“How to Pose for Formal Events: in groups and solo shots” (7.2M views).
TIPS, TRICKS, AND ASSORTED CONTENT | @itstiffyg (127.3k followers, 2.9M likes)
Tiffany Guo is an artist that makes styling videos. Some are styling challenges, like uncommon colour combinations, and some are in response to a follower’s question about styling a particular item. Mixed in with her fashion content, she also posts about music (like her recent discovery of Japanese Indie) and creates public Spotify playlists.
The TikTok that might have made it onto your For You Page:
“Styling Baggy Jeans” (404.8K views) or her video about embracing her beauty despite eurocentric beauty standards (636.1K views).
TIPS, TRICKS, AND ASSORTED CONTENT | @kiitana (275.2K followers, 3.6M likes)
Kiitan is a Nigerian fashion and beauty content creator based in LA that posts styling videos, posing tips, and lifestyle content. From dancing and lip syncing to hair and headwrap tutorials, Kiitan has a diverse range of content guaranteed to entertain you.
The TikTok that might have made it onto your For You Page:
Her take on the #VogueChallenge that became the #EssenceChallenge (115.3K views) or “How to Pose for Instagram” (601.3K views).
