A Look Back At 2017: The Year of Red

By: Naomi Brearley

January 7, 2018

Photos: Emmett Charuk

Modeling: Amanda Danishevsky

Art Direction: Bronwyn Marshall | Styling Assistant: Luke Severin | Makeup and Hair: Olive Grey

If there is one predominant trend that emerged during 2017, that our team here at SC can unanimously agree upon, it is that 2017 was the year of red. Street style stars such as Danielle Bernstein (@weworewhat) and Blair Eadie (@blaieeadiebee) donned vibrant red ensembles on multiple occasions throughout the year. Editors at Man Repeller, FASHION Magazine and The Kit all agreed at some point in the last 365 days that dressing monochromatically in this daring colour was both brunch and office appropriate. Red would have an occasional moment each season, such as daring collections from Jill Sander, The Row, Tod’s, Fendi and Max Mara during F/W 2017 runway shows in New York, Paris and Milan. Following a few weeks of social media coverage and blogger overload, the colour would fall out of attention until it could be reworked and redefined for the new season. Porter Magazine championed the shade all year long, in it’s April, August, and December EDIT’s; demonstrating that red can dominate regardless of season. Celebrities too embraced red this year, such as Zoey Deutch who worked the hot hue in hot weather when she was named as the 2017 Women In Film Max Mara “Face Of The Future” at the Chateau Marmont in LA in June. Suffice to say, red dominated 2017 in a way similar to how sparrows flock to forests – in bursts of strength that captivate our attention for a few moments and then fade into the background until their next appearance. The colour red did exactly this to our wardrobes and Instagram feeds all year long.

Because of this powerful dominance of a single hue in a calendar year, and one that crossed our path so often we felt we could almost not escape it, the SC team decided to try its hand at crafting what we felt were super stellar looks in the shocking shade. Our team worked tirelessly to concoct a diverse offering of outfits where the colour did all the talking, and the wearer just had to own it. See below for how the colour of 2017 inspired us, and hopefully in 2018 it will continue to inspire you too.

 


  • Naomi Brearley - Writer


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