Last season StyleCircle published a fairly critical piece about the fashion industry in Canada/Toronto. If you don’t remember, or happened to miss it, catch yourself up here. Over the last few years, and most notably after IMG bailed on producing Fashion Week, the fashion industry here has been in a state of flux as it […]

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A Look Back At 2017: The Year of Red

By: Naomi Brearley

Photos: Emmett Charuk

Modeling: Amanda Danishevsky

Art Direction: Bronwyn Marshall | Styling Assistant: Luke Severin | Makeup and Hair: Olive Grey

If there is one predominant trend that emerged during 2017, that our team here at SC can unanimously agree upon, it is that 2017 was the year of red. Street style stars such as Danielle Bernstein (@weworewhat) and Blair Eadie (@blaieeadiebee) donned vibrant red ensembles on multiple occasions throughout the year. Editors at Man Repeller, FASHION […]

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6 Stylish Looks to Wear on New Year’s Eve

By: Naomi Brearley

Photos: Gabi Macias

Modeling: Charlotte Carbon, Jessica Fess, Julia Hopkins, Penny Nj, Si Sun, Azmina Syed & Tristan Tsang | Makeup and Hair: Akshita Tandon

Art Direction: Luke Severin | Styling: Jessica Fess, Gabi Macias & Katya Katnelson

With one day until we finally say buh-bye to the mess of a year that was 2017, we figured you might be in need of a good celebration. And with this celebration on the horizon, we thought it only appropriate to help you get dressed for whatever shindig you have planned for ringing in the […]

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Canadian Fashion Needs a Revolution, Here’s Why

By: Naomi Brearley

Photos: Holly Chang

This September, we observed fashion shows at TOM*, TWFW and Toronto Fashion Week, all of which left us feeling underwhelmed and hungry for more. Amidst the collections, clothes were wearable, likeable, but just that. The majority of designers presented collections that were safe which isn’t exactly an enticing choice of vocabulary when trying to vie for […]

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For many who consider themselves part of the “fashion set” in Canada, chances are the Montreal-based vegan accessories brand Matt & Nat has crossed your radar. Even higher are the chances that you already own one of their pieces. As Ryerson fashion students we see this brand sprinkled across our campus on a daily basis, […]

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*Daniela Ponzo is an intern at BlackFrame PR and this year she attended and worked quite a few shows at New York Fashion Week. We were fortunate enough to have her share her experiences with us. You can follow her @daniela_ponzo and you can find BlackFrame PR here.* One of my favourite shows this NYFW was […]

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Nordstrom Night Out: Fashion, Food & Fun at Sherway Gardens

By: Naomi Brearley

Photos: Luke Severin

It is no surprise that the fashion retail landscape has been changing here in Canada (and abroad) over the last decade. The advent of the Internet and social media has changed the way people shop, and where (and from who) they get their fashion information. Gone are the days of big box stores determining the […]

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Over the last few years the Toronto Fashion Industry has seen many changes. IMG released its ownership of Toronto Fashion Week in the summer of 2016, leaving a gaping hole of opportunity for other fashion celebrations to fill its shoes. Or at least try. Last season we saw many organizations try their hand at championing […]

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So here we are, Thursday September 7th and almost fully through the first week of Toronto Fashion Month. AAAHHH! Already it has been a busy one, but our team is firing along at full speed covering everything you need to know from every angle. Last night was Day 2 of RE\SET 002 – a new-age […]

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Now that the dust has settled after the MUCH ANTICIPATED launch of Glossier shipping to Canada, I thought it was about time I rounded up the products I caved on buying and what I think of them. As many beauty junkies will already know, Glossier is a New York City based cult beauty brand invented […]

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